1 Video-based Internet platform of cultural exhibitions and its effects: the case of the National Palace Museum in Taipei Tzu-Shian Han Professor, Dept. of Business Administration, National Chengchi University, than@nccu.edu.tw Rua-Huan Tsaih Professor, Dept. of Management Information Systems, National Chengchi University, tsaih@mis.nccu.edu.tw James Quo-Ping Lin Chief, Exhibition Service Division, National Palace Museum, jameslin@npm.gov.tw Woodies Wu graduate student, Dept. of Management Information Systems National Chengchi University, 99356016@nccu.edu.tw Hui-chun Chan student, Dept. of Management Information Systems, National Chengchi University, 97306013@nccu.edu.tw