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Chapter 23
DOI: 10.4018/978-1-4666-3966-9.ch023
INTRODUCTION
In the globalised world, we find at least three
dimensions within which contemporary inter-
national project management exists. The first
one is the theoretical collision around notion of
culture. The second dimension is transcultural-
ity, which is defined as being “in-between.” The
final dimension linked with the previous one is
ICT-mediated communication which reflexes
cultural differences in the process of decision-
making, technology acceptance, and more. Most
people have some opinion, drawn from their own
culture’s folk psychology, regarding the concept
Oxana Karnaukhova
Southern Federal University, Russia
Networking Through Cultures:
Communicative Strategies in
Transnational Research Teams
ABSTRACT
Transnational communication is a natural efect escorting activities of research teams throughout the
world. We understand this phenomenon not as a new-born process mediated by technologies, but the
process of cross-border dissemination of opinions, information, ideas, and toolkits. We also recognize
that while so-called “new” information and communications technologies (ICTs) have created their own
speciic problems and concerns, it should be remembered that all forms of communication are capable
of causing tensions and latent conlicts (Cupach, 1997; Ribeiro, 1998). The study concerns networking
and ICT-mediated collaboration in transnational research teams with Russian participation afected by
cultural diferences. The core interest lies in investigation of communicative strategies and efects of visual
and interactive techniques, including video-conferencing, participatory social media, podcasting, and
others--and, to collaboratively construct, interpret, and theorize participants’ accounts of cooperation.