ADRRI JOURNAL OF ARTS AND SOCIAL SCIENCES ADRRI JOURNALS (www.adrri.org) pISSN: 2343-6891 ISSN-L: 2343-6891 VOL. 3,No.3(1), June, 2014 ADRRI JOURNAL OF ARTS AND SOCIAL SCIENCES ADRRI JOURNALS (www.adrri.org) pISSN: 2343-6891 ISSN-L: 2343-6891 VOL. 3,No.3(1), June, 2014 The Effectiveness of Performance Appraisal System: A Case Study of Unilever Ghana Limited. Edward Markwei Martey 1 and Edward Asante 2 1 Department of Marketing, Koforidua Polytechnic, Koforidua.Email:edmarkwei@yahoo.com 2 Koforidua Polytechnic Library, Box 981, Koforidua Polytechnic, Koforidua, Eastern Region, Ghana. Email : eddieasante59@gmail.com 1 Correspondence: edmarkwei@yahoo.com Received: 27 th April, 2014 Revised: 20 th June, 2014 Published Online: 30 th June, 2014 [Cite as: Martey, E. M. and Asante, E. (2014). The Effectiveness of Performance Appraisal System: A Case Study of Unilever Ghana Limited. ADRRI Journal of Arts and Social Sciences. Vol. 3, No.3 (1).] Abstract The purpose of this study is to ascertain the fairness of the performance appraisal system of Unilever Ghana Limited. The purposive sampling method was employed in the selection of supervisors of the employees. A total of twelve (12) supervisors were selected for the study. Simple random sampling technique was used to select six hundred (600) employee respondents from all departments of Unilever Ghana Limited. The results from this study show that the appraisal system is not tied to the reward and does not auger well for the organization. Employees that are much productive do not get pay commensurate with their efforts and supervisors/managers are usually interested of the wrongs of employees. And employee resistance was not found to be drawback in employee appraisal. It was recommended that Unilever Ghana should adopt other employee appraisal methods in addition to the management by objective method. This will ensure that the shortcomings of management by objective can be controlled through the use of other methods such as 360 degrees appraisal. Keywords: evaluation, productivity, assessment, method unilever Ghana limited