Journal of Consumer Research, Inc. The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction Author(s): Robin L. Soster, Andrew D. Gershoff, and William O. Bearden Source: Journal of Consumer Research, (-Not available-), p. 000 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/677223 . Accessed: 06/07/2014 20:31 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. . The University of Chicago Press and Journal of Consumer Research, Inc. are collaborating with JSTOR to digitize, preserve and extend access to Journal of Consumer Research. http://www.jstor.org This content downloaded from 130.184.237.6 on Sun, 6 Jul 2014 20:31:40 PM All use subject to JSTOR Terms and Conditions