This article was downloaded by: [University of Utah] On: 19 July 2014, At: 13:15 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Health Communication Publication details, including instructions for authors and subscription information: http:/ / www.tandfonline.com/ loi/ hhth20 Including “Evidentiary Balance” in News Media Coverage of Vaccine Risk Christ opher E. Clarke a , Graham N. Dixon b , Avery Holt on c & Brooke Weberling McKeever d a Depart ment of Communicat ion, George Mason Universit y b Murrow College of Communicat ion, Washingt on St at e Universit y c Depart ment of Communicat ion, Universit y of Ut ah d School of Journalism and Mass Communicat ions, Universit y of Sout h Carolina Published online: 10 Jul 2014. To cite this article: Christ opher E. Clarke, Graham N. Dixon, Avery Holt on & Brooke Weberling McKeever (2014): Including “ Evident iary Balance” in News Media Coverage of Vaccine Risk, Healt h Communicat ion, DOI: 10. 1080/ 10410236. 2013. 867006 To link to this article: ht t p: / / dx. doi. org/ 10. 1080/ 10410236. 2013. 867006 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to or arising out of the use of the Content. This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. Terms & Conditions of access and use can be found at http:// www.tandfonline.com/page/terms-and-conditions