CULTURAL AND SOCIOPSYCHOLOGICAL FACTORS EXPLAINING VARIATION OF DIGITAL CIVIC CAMPAIGNS Paper Prepared to Present at the National Communication Association, Annual Convention, Washington, DC 2013 Panel “Issues of Inclusion and Interaction in the Digital Age” Luis Santana, Department of Communication, University of Washington lsantana@uw.edu Abstract Based on a sample of 197 digital civic campaigns in 37 countries, this paper uses regression analysis (OLS) to test whether cultural and sociopsychological factors can predict the number of digital civic campaigns at the national level. It also uses OLS to explain different countries’ variation in proportions of campaign types. There are 5 campaign types, identified by the 5 different campaign goals: governance, distribution of resources, human rights, environment, and consumer satisfaction. The analysis reveals that countries with one or more of the following characteristics have more digital civic campaigns: more traditional values, a higher average of years of schooling, and less satisfaction with life in general among the country’s citizens. It was also found that perceived political efficacy increases the proportion of consumer satisfaction campaigns but decreases the proportion of governance campaigns; also, more secular countries exhibit increased proportions of environmental civic campaigns.