Green Marketing: Recent trends along with practices in favor of Sustainable Development Dr.Arti Gupta and Swati Pathak Invertis University, Bareilly (U.P.), India Email: arti.g@invertis.org , swati.pthk@gmail.com ABSTRACT Environmental protection, go green, eco-friendly products, green riots etc. are the concepts of protecting our Planet Earth and nature meant for generations yet to come in existence. Green marketing is an accord used by various companies in more or less mode to support Sustainable growth. Now it is also the need of hour to precede environment friendly for the reason of the collapsing of natural assets like soil eruption, ozone layer depletion, global warming etc. This piece of work analyzes the impacts of green marketing strategies on customer responsiveness, execution and environmental wellbeing. This concept has also set marketers to re-market and re-packaged the offered merchandise which already adheres to such benchmark. The extension of this perception has also leads companies to launch novel eco friendly commodities, subsequently that they can have a competitive edge over others. As a result of this, trades have augmented their cost of contemplating customer who is worried on the subject of environmental protection. This fragment of investigation resolve study the recent trends of green marketing and will make out the efficacy of it designed for sustainable development and practices required for the same as well. Key Words: Sustainable Development, Eco friendliness, Social Marketing, Customer, Green Marketing. INTRODUCTION According to the American Marketing Association” Green Marketing is the marketing of products that are presumed to be environmentally safe”. Therefore green marketing includes an ample range of activities together with product revolutionize, modifications into the manufacturing process, wrapping technique, as well as modifying promotion. Yet describing