http://smq.sagepub.com/ Social Marketing Quarterly http://smq.sagepub.com/content/19/3/139 The online version of this article can be found at: DOI: 10.1177/1524500413496717 2013 19: 139 originally published online 29 July 2013 Social Marketing Quarterly Shawnika J. Hull, Mari Gasiorowicz, Gary Hollander and Kofi Short Homophobia and Implementation of the Acceptance Journeys Social Marketing Campaign to Reduce Using Theory to Inform Practice: The Role of Formative Research in the Construction Published by: http://www.sagepublications.com On behalf of: NSMC FHI360 can be found at: Social Marketing Quarterly Additional services and information for http://smq.sagepub.com/cgi/alerts Email Alerts: http://smq.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://smq.sagepub.com/content/19/3/139.refs.html Citations: at UNIV OF PENNSYLVANIA on September 6, 2013 smq.sagepub.com Downloaded from