1 Disclaimer: Copyright of the paper belongs to the author(s). Submission of a paper grants permission to the Triple Helix 2014 Organizing Committee to include it in the conference material and to place it on relevant websites. Theme: The Triple Helix and innovation-based economic growth: new frontiers and solutions Sub-theme: 15. Entrepreneurship as the key element of innovation-based economic growth DEVELOPING AN ECOSYSTEM THAT ENCOURAGES INNOVATION THROUGH UNDERGRADUATE ENTREPRENEURSHIP SUPPORTED BY A SOCIAL NETWORK OF INTEREST GROUPS: EXPERIENCES OF E-QUIPU IN PERU Author: Ronnie GUERRA. General Coordinator of E-QUIPU. Professor of Entrepreneurial Development in the Faculty of Science and Engineering at Pontifical Catholic University of Peru. Email: guerra.rh@pucp.edu.pe. Co-authors: Carlos VERA. Principal Professor in the Faculty of Science and Engineering at Pontifical Catholic University of Peru. Email: cvera@pucp.pe José RAU. Associate Professor in the Faculty of Science and Engineering at Pontifical Catholic University of Peru. Email: jrau@pucp.edu.pe Enrique QUISPE. Project Coordinator of the E-QUIPU. Professor, Centre for Innovation and Development at Pontifical Catholic University of Peru Email: enrique.quispe@pucp.pe Keywords: Entrepreneurial university, higher education, university governance, student guilds, student academia. Abstract The ecosystem of innovation in Peru is still very weak. While the "Triple Helix", is observed as one of the most accepted models to generate this environment of interaction in a country, it is very difficult to implement; strongly due to cultural issues affecting the vast majority of Peruvian universities do not interact for mutual benefit with industry or the State. Still, there is an opportunity for change following that Peru has a high rate of entrepreneurship, also evidenced in universities and highly in undergraduates. The challenge is to efficiently coordinate these activities so that in this way, from the "non-formal" field to "move" to the university itself as these institutions are very reluctant to change and innovation. In this context, since 2006 E-QUIPU launched a social network on the Web that promotes joint ventures emerged in college, and greater acceptance in undergraduate. Also, because multiple experiences has been noted that the university is like a small country, has channeled the efforts of the E-QUIPU to be an effective coordinator between three important entities, called 2013 as "Hidden Triad", which are: interest groups, student unions and university governance. According to recent experience, this joint is considered important not only for the results of cooperation we are getting; but also for the future you want for Peruvian universities.