[Type text] Page 1 INNOVATIVE FEMALE ENTREPRENEUR: Intellectual Capital Based Family Business in the Digital Era Journal Human Resources Trias Setiawati Lecturer of Faculty Economics at Indonesian Islamic University E-mail: triassetawati@gmail.com Mustika Amalia Wardaty Student of Faculty Economics at Indonesian Islamic University E-mail: mustika_aw@yahoo.com Abstract This research entitled as Innovative Female Entrepreneur: Intellectual Capital Based Business in the Digital Era. The objectives of this research, the first is to observe the style of leadership Septi Peni Wulandani (SPW) in leading the family business. The second is to figure out the process of developing the family business of SPW. The third is understand the problems that faced by SPW in developing her family business ‘Jarimatika’. This research was qualitative research with biography. It uses some data collection methods those are observation, interview and documentation. The resource person is SPW. The validity data was checked by credibility and transferability or confidence test. The Analyze methods are triangulation and members check through reduction method, data display method, and drawing conclusion method. In this research found that SPW has an ability to lead and to develop its business. She thought that every people can be a leader. The leadership is accustomed by surroundings to create behavior. She has the characteristic of the mother and the iron maiden, such behavior has the principles of entrepreneurship, hard work, diligent, honest, unyielding and including situational. She had success in developing business that uses various efforts that the most dominant is a good marketing using the information technology media. She focuses on business education services with intellectual capital to create some study methods. She has experiencing barriers, the most severe encountered is a double burden. She is a person to whom she had proved that woman can have good contibution in family business. Keywords: Female leadership, Business development, Family business Introduction Nowadays, women have been able to participate actively in economic development. It was proven by many companies led by women in international scale