ISSN (e): 2250 – 3005 || Vol, 04 || Issue, 8 || August– 2014 || International Journal of Computational Engineering Research (IJCER) www.ijceronline.com Open Access Journal Page 20 A Brief Study on Usability Principles of Mobile Commerce Manjot Kaur G.S.S.D.G.S. Khalsa College, Patiala-147001, PUNJAB, INDIA I. MOBILE COMMERCE- According to Will (2004) E-Commerce can be defined as a monetary transaction conducted using the combination of interest and a desktop or laptop computer. Likewise, M-commerce is generally known as an extension of e-commerce. M-commerce can be defined as a monetary transactions that take place using wireless internet-enabled technology like handheld computers, mobile phones, personal digital assistant and palmtop computers that allow the freedom of movement for the end user. The Wi-Fi- Wireless Fidelity which is the transmission of short-ranged radio signals between a fixed- based station and an end user’s mobile device is the operating technology that facilitates mobile commerce.Condos et al. (2002) describe that m-commerce combines the advantages of mobile-communication with existing Electronic Commerce applications to permit customers to shop for goods and services virtually from anywhere. The rapid development in telecommunication and innovative thinking about user interface design has greatly facilitated mobile users to take the full advantage of m-commerce. WAP is one of the key enabling technologies of m-commerce that allows mobile users to access the internet from mobile. As a result, the future consumer adoption of m-commerce relies heavily on how easy it is to use WAP in order to access and utilize these services. II. PROBLEM DISCUSSION Although, WAP has sufficiently influenced the life style of common people, however the boost in the use of WAP users has not been as fast as the marketer’s expectations (Brewin, 2001). For instance, a report by two large mobile phone carriers found that only 10 percent of 400,000 WAP enabled phones in Asia were used to connect to the Internet, the major reasons are identified as, the poor data quality, slow connections, small screens and poor enjoyment experience has been on the top (Associated Press, 2001; Bangkok Post, 2001). The problems of user interface, limited menu options and screen resolution should be taken into account by the ABSTRACT : The widespread use of mobile commerce is no longer a fiction. The future is for mobile technology and mobile commerce. These emerging technologies are getting wide acceptance throughout the world. Mobile commerce getting fast popularity since it allows the freedom of movement and ease of access virtually from anywhere. The future of mobile commerce heavily depends upon how easy and how friendly is this service to use. An effective user friendly interface design plays central role in the success of mobile commerce. Therefore, the main purpose of my research is to evaluate the usability principles of mobile commerce. In this research paper firstly I discussed about the M-Commerce in detail. Definitions of Mobile Commerce given by various authors are explained in brief. In problem discussion various barriers to M-Commerce are identified such as security, tangibility and physical experience. After this, usability of M-Commerce is explained as one of the biggest challenging issue in the adoption of M-Commerce. Essential factors of the M-Commerce acceptance are also outlined. After this a model of attributes of system acceptability is described. In last research questions are defined with the suitable answers. After research it can be concluded that if mobile usability could be improved above "satisfactory" level, it will have direct and positive impact of m-commerce usage and increase in m-commerce business volume. KEYWORDS: WAP usability, Usability Principles, Mobile commerce, User Interface Design, Principles to support usability, Usability Heuristics, Amazon.com, CNN.com