Phenomenological features of digital communication: interactivity, immersion and ubiquity Dra. Carmen Marta Lazo, Dr. José Antonio Gabelas Barroso y Elisa Hergueta Covacho Special Issue of “Sociedad de la Información” 2013 169 Phenomenological features of digital communication: interactivity, immersion and ubiquity Dra. Carmen Marta Lazo Main researcher at GICID. University of Zaragoza. (Spain) cmarta@unizar.es Dr. José Antonio Gabelas Barroso University of Zaragoza. (Spain) jgabelas@unizar.es Elisa Hergueta Covacho FH-Krems University of Applied Sciences. (Austria) elisa.hergueta@fh-krems.ac.at Translation by Cruz Alberto Martínez Arcos (Autonomous University of Tamaulipas, México). Abstract: Media convergence has changed the communication industry. Now communication, media and audiences are digital. The audiovisual industries have adapted their contents, formats, distribution and broadcasting systems to the digital platforms and mobile devices, whose modus operandi and nature have made digital communication increasingly ubiquitous. Nowadays the digital cultural practices and digital recreational activities have a privileged space in the worlds of communication, business, culture and education. Accessibility, ease of use, convenience and immediacy are some of the features that characterise the different models of technology-mediated communication. The fields of communication and education need to adapt to the new social, technological and cultural contexts in which mobility, convergence and ubiquity have changed the way people consume media products and communicate and establish relations with other people. As a phenomenon that occurs in the technological environment, ubiquity needs to be analysed from three perspectives. First, as an object of study: What does ubiquity add to the new communication, social and cultural scenarios? Second, as an educative and sociocultural instrument: How can ubiquity be used to change social and cultural relations and make people more humane, collaborative and pro-community? How can ubiquity be used to change the teaching and communication methods used in schools? Third, as an instrument of expression, knowledge generation and socio-cultural