Page 1 of 10 Analysis of online hotel ratings: the case of Bansko, Bulgaria Desislava Ilieva, BA (Hons) International Hospitality Management student, International University College, 3 Bulgaria Str., 9300 Dobrich, Bulgaria; e-mail: asds_92@abv.bg Stanislav Ivanov, Professor, International University College, 3 Bulgaria Str., 9300 Dobrich, Bulgaria; e-mail: stanislav.ivanov@vumk.eu Abstract This research note analyses the online ratings of 110 hotels in Bansko, Bulgaria. Results reveal that tangible product elements (excluding free Wi-fi) do not influence the online rating of hotels. The ratings in Booking.com and TripAdvisor are highly correlated, and the same is valid for the various Booking.com ratings of individual properties. (otelǯs size and category negatively influence its online rating, while the number of reviews has a positive impact. Managerial implications, limitations and directions for future research are also discussed. Key words: online hotel ratings; ski resort; Booking.com; TripAdvisor; Bulgaria Citation: Ilieva, D. & Ivanov, S. (2014). Analysis of online hotel ratings: the case of Bansko, Bulgaria. Yearbook of International University College (forthcoming).