FILM MARKETING Indian film industry is one of the biggest industry and it produces most number of films per year followed by nollywood, Hollywood and China. Indian film industry reached overall revenues of $1.86 billion (Rs 93 billion) in 2011. This is projected to rise to $3 billion (Rs 150 billion) in 2016. In 2013 around 1600 films were made in India. Film marketing forms a integral part for a big industry like this. Indian films can be broadly classified into high, medium and low budget films. Marketing strategy differs with these categories. Money plays a major role in film marketing. High budget films: People will know at the time of proposal itself because of the celebrities. Medium budget film: People will know before release. Small budget film: Even after releasing most of them don’t know about the movies. FILM PROMOTION TRANSFORMATION In olden times posters were used to promote the films. Then trailers came to picture. Trailers were added in between other movies. Due to the advancement in technologies and the advent of social networks transformed the entire film promotion techniques. There was a drastic change in film promotion during late 2000 period. There was many techniques implemented for promoting the film. Organizing very big audio launch functions, personality marketing, digital marketing, direct marketing, merchandising were some of the techniques adopted in modern age. Nowadays marketing plays a key role and it’s a determining factor for a film’s success. Even a better film needs adverse marketing to get box office success. At the same time average film can become huge success with adverse marketing. So success rate of the film is heavily influenced by marketing. During earlier days various marketing strategies to advertise the release of films. Earlier, distributors employed marketing teams to create press books which would carry information about the cast and the production crew, plot synopses, stories about the making of the film, background information, still photographs from the film and from behind the camera, and details of the availability of posters or other promotional aids such as lobby cards or ‘standees’. At these times hand painted posters were used which attracted many people to theatres. Posters were painted on the street walls and billboards.