1 Geliat Dunia Penerbitan Buku Berbasis Komunitas Di Yogyakarta Oleh Listiyono Santoso (Staf Pengajar Fakultas Ilmu Budaya Universitas Airlangga) The research is aimed for mapping the existence of books publishing company in Yogyakarta which is born as an alternative publishing company due to its motive of the ideals to spread out its creative ideas and to provide the books need of the society in response. The alternative publishing company is precisely building within a condition of capital shortage and lack of resources comparing to the established publishers such as Gramedia, Obor Foundation, Mizan, etc. The existence of the alternative publishers in Yogyakarta is not only affected to the increasing passion of reading within the society, but also influenced into the improvement of books publishers in Indonesia as the fact of the rare books publishing in this country. The research will explain the roles of the books publishers as the research object that are to make the books world as a creative industry of ideals distribution and to earn profit from this industry as a new field of vacancy to the society. Many strategies have been located by the alternative publishers to develop a creative industry of the books world as a representation of its management ability to catch the market business opportunity as the promising ones. The method of the study is the descriptive research to discover the publishers’ strategies of managing its publishing company. The descriptive research will use observation and in-depth interview to publisher management to reveal their diverse adaption strategies of developing the publishing company as a promising vacancy. Keywords : Indie publishers, creative industry, book, adaption strategy, community PENGANTAR Sejak beberapa dekade dunia penerbitan buku di Indonesia mengalami situasi yang memprihatinkan. Selain minimnya jumlah judul buku yang terbit, perhatian negara terhadap dunia perbukuan memang masih sangat rendah. Geliat penerbitan buku di Indonesai baru muncul paruh tahun 1990an seiring dengan munculnya berbagai penerbit alternatif di Indonesia, khususnya di Yogyakarta. Hadirnya penerbit alternatif ini cukup menggairahkan dunia penerbitan buku di Indonesia. Beberapa data menyebutnya, bahwa sebelum tahun 90an, tiap tahun buku yang terbit di Indonesia tidak lebih dari 5000 judul buku, bayangkan dengan Malaysia yang pada tahun 1990 saja sudah mampu menerbitkan sekitar 15.000 judul buku. Menariknya, paruh tahun 1995 di Yogyakarta mulai bermunculan penerbit- penerbit indie atau alternatif. Kehadiran penerbit di Yogyakarta tersebut diakui atau