http://jvm.sagepub.com/ Journal of Vacation Marketing http://jvm.sagepub.com/content/early/2014/03/21/1356766714527965 The online version of this article can be found at: DOI: 10.1177/1356766714527965 published online 2 May 2014 Journal of Vacation Marketing Xiangping Li, Chih-Lun (Alan) Yen and Muzaffer Uysal Differentiating with brand personality in economy hotel segment Published by: http://www.sagepublications.com can be found at: Journal of Vacation Marketing Additional services and information for http://jvm.sagepub.com/cgi/alerts Email Alerts: http://jvm.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: What is This? - May 2, 2014 OnlineFirst Version of Record >> by guest on May 4, 2014 jvm.sagepub.com Downloaded from by guest on May 4, 2014 jvm.sagepub.com Downloaded from