          DANA BADAU * , ADINA CAMARDA ** , SORIN SERBANOIU *** , TUDOR VIRGIL *** , DRAGOS BONDOCIONESCU **** Department of Physical Education and Sports, Department of Management and Turism ** “George Baritiu” University * , National Faculty of Physical Education and Sports *** , “Transilvania” University **** Lunii St. 6, Brasov * , Constantin Noica St. 140, Bucuresti *** ROMANIA badell2006@yahoo.com , adinaturism@yahoo.com , serbanoiusorin@yahoo.com , virgiltro@yahoo.com , dragosbionescu@yahoo.com  The need to evaluate performance management in sports for all, that is the sport instructors as managers, is determined by the accurate and optimum need of dimensioning and distributing objectives, by the method of improvement for these staff categories and by the need to diminish risks, which are caused by keeping or promoting incompetent persons in management positions. It is no longer a secret for anyone that one of the most difficult challenges managers face in contemporary organizations is performance management. Within activities specific to sports for all, nowadays, the evaluation of sport instructormanagers is not accomplished on the basis of specific criteria, as the case of trainer – managers involved in performance sport. Our purpose is to elaborate evaluation criteria for sport instructormanagers so that their evaluation is made according to performance management, by commeasuring and comparing results, by the physicalintellectual potential, professional and managerial potential, according to the objectives and requirements of the position held , therefore being eliminated the subjectivism and hazard of evaluation.  : performance management, evaluation criteria, sports for all, sport instructor, managers, efficiency, and activity optimization.   The Romanian Federation Sports for All promotes sports for all as a social activity of national interest and supports the practicing of physical activities by all population categories, as an element for health improvement, a means for social integration, a factor for the development of human personality, for the integration of the moral values or for the promotion of selfdiscipline and respect towards oneself and the others, but also as a means for learning about tolerance and respect, i.e. elements that are essential in the life of a democratic society. Based on behavior analysis, performance management implies methods for the assessment of the employee activity, feedbacks on the achievement or failure to achieve personal, team or organizational goals, as well as reward and benefit systems. [6] The term of performance management is pervasive in today’s business environment. It is also incorporated in the literature of numerous disciplines and used at all levels of an organization. In scientific management, performance is associated with two key processes: performance management and WSEAS TRANSACTIONS on BUSINESS and ECONOMICS Dana Badau, Adina Camarda, Sorin Serbanoiu, Tudor Virgil, Dragos Bondoc-Ionescu ISSN: 1109-9526 191 Issue 3, Volume 7, July 2010