11. The Possibilities and Perils
of Heritage Management
Michael F. Brown
After two decades of spirited debate about the fate of cultural heritage in
a shrinking, commodifying world, a few things seem settled. One is that
the unsanctioned appropriation of cultural assets by outsiders is unjust
and unethical, especially when undertaken by a more powerful group. It
perpetrates an economic injustice because the stewards of an ancient song,
art form, or useful element of traditional knowledge are denied whatever
profits those cultural resources may accrue in the marketplace. Worse still,
the act of tearing cultural elements from their original context may change
their meaning, even to those who created them. When the source community
is an embattled minority, the resulting distortion is especially damaging.
Many critics of cultural appropriation hoped that the framework of
intellectual property (IP) law could be modified to curb such injustices.
IP law’s attraction was that it was already in place as a global system
with well-established precedents. The prospect of co-opting international
copyright and patent laws, often portrayed as engines of cultural theft,
had a transgressive appeal to those who campaign for robust heritage-
protection policies. Yet aside from a few modest improvements here and
there, IP has proven to be a fickle ally. Patents and copyrights are time-
limited forms of protection. Eventually their term expires, and they revert
to the public domain, where they are available to anyone. This time-limited
quality is objectionable to source communities that wish to shield their
intellectual and cultural property forever. IP’s transformation of sacred
© Michael F. Brown, CC BY http://dx.doi.org/10.11647/OBP.0047.11