[Agrawal, 1(4): October, 2014] ISSN: 2349-6193 IJESMR International Journal OF Engineering Sciences & Management Research http: // www.ijesmr.com (C) International Journal of Engineering Sciences & Management Research [20] SURVEY OF INFORMATION TECHNOLOGY IN INDIAN PUBLICITY Ekta Agrawal *, Rakesh Patel, Preeti Patel * Student, B.E.(IT), Kirodimal Institute of Technology, Raigarh(C.G.),India Lecturer, Department of Information Technology, Kirodimal Institute of Technology Raigarh(C.G.),India Student, B.E.(IT), Kirodimal Institute of Technology, Raigarh(C.G.),India *Correspondence Author: aagrawal.ekta@gmail.com Keywords: Information technology (IT). ABSTRACT Information Technology (IT) had a great impact in all aspects of life such as economy, businesses and enterprises. The global economy is currently undergoing fundamental transformation in which IT plays a key role. IT has a real impact in most of industries and in all aspects of economy, while businesses and enterprises continue to undergo considerable changes. Usage of these technologies is revolutionizing the rules of business, resulting in structural transformation of enterprises. Modern businesses are not possible without help of information technology, which is having a significant impact on the operations of Small and Medium scale Business (SMB). It is claimed to be essential for the survival and growth of economies in general. SMB is drawing attention in developed and developing countries as well as in transition countries. It is generally recognized that SMB play a vital role in the revitalization and development of national economy in many countries and particular in the context of India. It is encouraging the development of SMB and the role that SMB sector can play in promoting economic and social development by creating opportunities for employment. These components are described and discussed while more research and studies on the adoption of information technology in SMB in India are proposed as necessary. I. INTRODUCTION IT is define by “Information technology association of America( ITAA)” IT is the study, design, development, implementation, support on management of computer base information system particularly software’s applications & computer hardware. There is an impression that India is world class in information technology (IT).this is mainly due to the success of India’s software industry and contribution of people of Indian origin in IT resolution in the united states. The fact that IT sector in the country has increased at an incredible rate of 35% per year for the last 10 years reinforced the view that India is world class in IT. At the same time, India remains a poor country both in terms of the per capital income(PCI) and the human development index (HDI). As per 2004 Human development report , India is among the countries with the worst disparities between their gender related development index (GDI) and HDI values. Although the per capita income in the country during the last 10 years has increased at the rate of 4.1% per year ,more than 250million people still live below the official poverty line. This paper tries to examine whether IT can contribute to India’s economic development in a broader way .It also examines the role of public policy , arguing that government should promote IT use and make it accessible to every section of the society besides removing the infrastructure constraints ,strengthening the training and education system , and introducing the flexible labor laws. II. INDIA AS A KNOWLEDGE ECONOMY The economic value of IT depends greatly on the levels of economic progress a nation has already achieved. IT has the potential to make existing processes more effective and efficient, but cannot substitute for the lack of a basic infrastructure. What is good for a developed country like the U.S. is not necessarily optimal for a developing country like India when those basic elements of infrastructure that support a successful economy such as educational opportunities, healthcare, electricity, drinking water, and capital are still in short supply. The impact of IT is best understood when the fundamental differences between the innovations and ventures of industrial and knowledge-based economies are recognized. Industrial growth yields from investments in large- scale infrastructure (e.g., railroads, roadways, power grids, and dams). These investments, in turn, support the growth of physical- asset intensive industries (e.g., the steel, chemical, and transportation industries) that create and move physical entities (e.g., people, water, and goods). The ventures of an industrial economy typically employ large numbers of workers with minimal training, education, and skills. These ventures have the potential to uplift large sections of the population. III. PRESENT SCENARIO OF IT IN INDIA Our society is being reshaped by rapid advance in it, computers. telecommunication networks & other digital systems that have vastly increased our capacity to know, achieve & collaborate. These technologies allow people to transmit information quickly &widely, linking distant places &to create communities that just a decade ago were unimaginable. today one can buy a musical greeting card with asiuc on chip that is 100 times faster than eniac .this extra ordinary pace of it evolution is bringing people