SOCIAL NETWORKS AS TOOL FOR E-GOVERNMENT – CASE STUDY OF REPUBLIC OF SRPSKA GOVERNMENT Provision of timely and accurate information to citizens and obtaining feedback information from them are crucial for G2C and C2G communication model. Republic of Srpska’s (RS) organs and institutions mostly use traditional forms of communication – letters, telephone and fax. Social networks today are presenting cheapest and most affordable form of communication that is efficient and effective for massive number of users. The trend in governments around the world shows increased use of social networks for communication with citizens. This paper intended to analyse presence of RS’s public administration at social networks and to point on trends in this phenomenon. During observed period, research results have shown that the potential of social networks in case of RS’s public administration is poorly utilized. Keywords: Republic of Srpska, Social networks, Facebook, Twitter, public administration 1. – Introduction In today’s expansion of information and communication technologies (ICT) and Internet, the traditional work of public administration is failing to provide adequate results and to be transparent, efficient and effective. Citizens empowered with modern ICT are constantly increasing demand for various governmental services. Introduction of electronic government and governance facilitates efficient interaction and communication between the government and its main stakeholders (citizens, business, other governments and their institutions, as well as whole non-governmental sector). E-government is seen as effective tool to reduce corrupt behaviour, promoting transparency and good governance by enhanced relationships with citizens and by more effective monitoring of civil servants behaviour [1]. Broad availability of social media has increased the expectations of citizens in terms of responsiveness when accessing all kinds of services on line. The combination of new technologies, open specifications, innovative architectures and the availability of public sector information can deliver greater value to citizens with fewer resources [2]. Social media today are presenting cheapest and most affordable communication channel, highly efficient and effective, especially dealing with large number of users. The organs and institutions of public administration tend to use various social networks for improvement of communication channel with its stakeholders. The recent study on use of social media by public administration shows that there are strong differences between the respective popularity of social media services by governments and concludes that the most-used social media platforms are Twitter, YouTube and Facebook [3]. This conclusion is in line with the research performed by team of Spanish researchers on use of WEB2.0 technologies and social networks by local governments in European Union (EU) [4]. The team concluded that Dalibor Drljača University of East Sarajevo Vuka Karadžića 30 71123 Lukavica (BIH) drljacad@gmail.com Prof.dr Branko Latinović Pan-European Univeristy APEIRON Banja Luka Pere Krece 13 78000 Banja Luka (BIH) branko.latinovic@apeiron-uni.eu