International Journal of Academic Research in Business and Social Sciences March 2012, Vol. 2, No. 3 ISSN: 2222-6990 48 www.hrmars.com/journals The Strategies for Character Building through Sports Participation M.S. Omar-Fauzee Universiti Utara Malaysia & Sports Academy, University Putra Malaysia Mohd Nizam Nazarudin Universiti Malaysia Sabah Yudha M. Saputra Universitas Pendidikan Indonesia Nina Sutresna Universitas Pendidikan Indonesia Duangkrai Taweesuk Masaharkam University, Thailand Wipoj Chansem Institute of physical Education, Thailand Rozita Abd. Latif Universiti Teknologi MARA, Malaysia Soh Kim Geok Sports Academy, Universiti Putra Malaysia Abstract The sport participation has been a major part of our life in the societies. Studies on sports participation have found that sports have both positive and negative influence on character buildings. It has been on-going debate on whetheƌ spoƌts ďuild ĐhaƌaĐteƌ ďut thƌough liteƌatuƌe analysis, authoƌ had fouŶd that with the iŶteŶtioŶ, spoƌts do ďuild ĐhaƌaĐteƌ. Theƌefoƌe, strategies of building character through sports are suggested in this paper. Key words: Character building, Building character through sports, strategies on building character through sports