European Journal of Business and Social Sciences, Vol. 3, No. 7 , pp 97-104, October 2014. P.P. 97 - 104 URL: http:/ / www.ejbss.com/ r ecent.aspx-/ ISSN: 2235 -767X EUROPEAN JOURNAL OF BUSINESS AND SOCIAL SCIENCES 97 EVALUATI ON OF NEPOTISM AS ACCELERATI NG EFFECT ON EMPLOYEE PERFORMANCE: AN EMPIRI CAL STUDY IN TURKEY Erkut Altındağ Assistant Professor at Beykent University Beykent University, Ayazağa Mah. Hadım Koruyolu Caddesi, Ayazağa, İstanbul – Turkey erkutaltindag@beykent.edu.tr +0902128675574 ABSTRACT he aim of this study is to analyze the impact of nepotism on the employee performance and to find out what kind of a strategic move can be nepotism in the presence of such a relation. Although personnel selection through nepotism which is also known as family or acquaintance partiality causes a cer tain amount of disadvantages, it is possible at the same time to have more loyal employees to the company. In the framework of this study, Istanbul Anatolian Side has been chosen as a pilot area and the questionnaires have focused mostl y on telecommunication and logistics sectors. The outcomes obtained at the end of the study reveal that nepotism does not have a di rect impact on empl oyee performance. Besides that, i t has been found out that self-devotion factor, when it has been evaluated independently from nepotism, has an impact on the employee performance in a direct and positive way. Accordingly, the study includes certain suggestions for managers and academicians in its conclusion. Keywords : Nepotism, Employee Performance, Empirical Resear ch T