9 th Malaysian Road Conference Guideline 1 : 8 SUSTAINABLE URBAN TRAFFIC MANAGEMENT TOWARDS POPULATION EXPANSION IN KUANTAN 1 Nur Azzimah Zamri 1 Norbaizurah Rahman 1 Norul Wahida Kamaruzaman 1 Sharifah Awang 1 Nurmunira Muhammad 1 Siti Norsita Mohd Rawi 1 Mazlan Abu Seman 2 Adnan Zulkiple 1 Postgraduate Students, Faculty of Civil Engineering and Earth Resources, University Malaysia Pahang 2 Senior Lecturer, Faculty of Technology, University Malaysia Pahang 1 nurazzimahzamri@yahoo.com 1 norbaizurahrahman@yahoo.com 2 adnaz@ump.edu.my ABSTRACTS Sustainable urban traffic management is one of the most crucial for the movement of goods and people, which acts as the backbone of the economy and sustainable development. The inefficient traffic management system will influence the smooth journey of transportation movement, environment awareness and affects human behavior. This research examines how the traffic management strategies such as the implementation of one-way traffic system in Kuantan and the existent of RapidKuantan will affect the flow of traffic, which in turn reduces the environmental pollution, traffic congestion, delay in movement, road traffic accidents and thus creating a conducive traveling environment for developing the sustainable traffic management in Kuantan. All the data were collected from the consultants, local authorities, public transport operators and government ministries. Based on the traffic management strategies, it was found that there were reduction in traffic congestion and delays in movement in the Kuantan city. 1.0 INTRODUCTION Pahang is the third largest state in Malaysia after Sabah and Sarawak and Kuantan is the state capital. Rapid urbanization has occurred in Kuantan and therefore the state capital has transformed and become modernized. There are many projects have been developed since 2005 such as a Bukit Gambang Resort City, Pahang Technology Park, Putra Square, Kuantan Sentral, Mahkota Square and Kuantan Port City under the Kuantan District Locality Plan 2004-2015. Meanwhile, to boost the regional economy and tourism, Kuantan has introduced Malaysia's first Special Economic Zone (SEZ). Instead, to catalyze the growth of the Kuantan Metropolitan Precinct, the government has sited a petroleum manufacturing area in Pekan, a neighbouring town. Therefore, this rapid urbanization has increased the population rate and expected to be enhanced year by year as more transformation occurs in developing an urbanization state city. This rapid development which parallel to the huge population in turn will affect the sustainable development and causes traffic problems. Hence a sustainable urban traffic management strategies are needed to prevent this situation occurred.