Antoinette Jackson CHANGING IDEAS ABOUT HERITAGE AND HERITAGE RESOURCE MANAGEMENT IN HISTORICALLY SEGREGATED COMMUNITIES America’s history of racial segregation has played a critical role in shaping both what is publicly acknowl- edged, remembered, and preserved with respect to heritage and what is forgotten, whispered about, or relegated to the status of other in many communities. In this paper, I discuss how the community of Sulphur Springs in Tampa, FL, in partnership with students and faculty from the University of South Florida, has begun to address issues of identity and representation in the marketing of heritage as a key cultural resource. Issues confronted by this community underscore the role that heritage research, preservation, and man- agement plays in defining the present and creating the future. Lessons learned from a previously conducted study of the Kingsley Plantation community in Jack- sonville, FL, inform this analysis. KEYWORDS: heritage management, race, tourism In this article, I profile and analyze how the commu- nity of Sulphur Springs in Tampa, FL, in partnership with students and faculty from the University of South Florida, has begun to address issues of identity and representation in the marketing of heritage as a key cultural resource from a business, social, and ed- ucational perspective. This grassroots project is fostered on the idea of bringing people together by focusing on the history and heritage of the commu- nityFa perspective that often gets overshadowed by discussions focused on addressing widespread social and economic disparities existing within the commu- nity today. Although disparities underscoring quality of life issues in this community significantly impact residents, they are not the only markers of commu- nity identity, nor the only way in which residents, current and former, have identified with their com- munity over time. Ultimately this paper challenges those engaged in using heritage as an economic, educational, or cultural resource to consider a different way of seeing, talking about, and inter- preting material remains as well as social– cultural resources, relationships, and associations in publically recognized sites of history and heritage on a community level. Lessons learned from a previously conducted study of the Kingsley Plantation and community in Jacksonville, FL, inform this analysis. Why are some stories told and others ignored? Who decides if, when, and how to tell a community’s story or how to interpret and present the history of a community for public consumption and representa- tion for future generations? In Florida, like in a majority of other places in the U.S. South, the tran- sition from agrarian-based, plantation-dominated agricultural community structures to industrial or postindustrial infrastructures involved the re- structuring of the entire social order on which communities were built and the economy was based. Case studies of the South have described this as a caste–class social order (Davis et al. 1941; Dollard 1937). Under this type of organization all social structures in society operate to reinforce the caste system and therefore sanction subordination of a particular group. In the U.S. South, caste was or- dered around race, with persons identified as Black placed in the lower caste. Until the passage of the Civil Rights bill in 1964, life for people identifiable as non-White in Sulphur Springs, Jacksonville, and other communities throughout Florida was in many ways a caste system experience. Tensions associated with managing these geographic and social place barriers and restrictions are embedded in the history and transition experi- ences of many communities. This article models multiple ways of seeing, interpreting, and talking about segregation in America as it existed prior to the Civil Rights Act of 1964, from a public heritage per- spective. This is because as practicing professionals, the depth of our historical perspective and the rigor of our critique, affect how we organize ourselves in the present and create the future. SULPHUR SPRINGSFA BRIEF HISTORY Diverse populations and cultures have settled in and around natural resources throughout Florida’s history. Sulphur Springs in Tampa, FL, is such a community (see Figure 1). It is a community that Transforming Anthropology, Vol. 18, Number 1, pp. 80–92, ISSN 1051-0559, electronic ISSN 1548-7466. & 2010 by the American Anthropological Association. All rights reserved. DOI: 10.1111/j.1548-7466.2010.01075.x. 80