Valuing tourism demand attributes to guide climate change adaptation measures efficiently: The case of the Spanish domestic travel market * Angel Bujosa a, 1 , Antoni Riera b , Catalina M. Torres a, * a Applied Economics Department, Jovellanos Building DB-256, Universitat de les Illes Balears, Carretera Valldemossa, km. 7,5, Palma de Mallorca 07122, Spain b Applied Economics Department, Jovellanos Building DB-231, Universitat de les Illes Balears, Carretera Valldemossa, km. 7,5, Palma de Mallorca 07122, Spain highlights  Southern Spanish coastal provinces will become less desirable in summer.  Southern Spanish coastal provinces will experience market share losses in summer.  Adaptation strategies aimed at changing destination-specific attributes are required.  Knowing the economic value of destination assets is crucial for policy efficiency. article info Article history: Received 12 September 2014 Accepted 16 September 2014 Available online 24 October 2014 Keywords: Climate change Tourism Destination choice model Preference analysis Welfare Adaptation abstract Climate change (CC) may have substantial impacts on the distribution of current tourist flows by changing patterns of seasonal volumes of tourist demand. Such impacts are of potential importance for the Spanish coastal tourism destinations. In a context where the implementation of adaptation measures becomes relevant to counteract the expected CC-induced travel market share losses, this paper examines the role of preference analysis in the design of CC adaptation policies. Using data from the 2005 Familitur Survey on summer domestic tourist flows, a destination choice model is implemented to: 1) highlight the role of temperature and its relationship with other destination-specific attributes, 2) estimate CC- induced changes in travel market shares, and 3) compute the economic value tourists assign to a set of destination assets as a way to better permit the recovery the expected market share losses by regional tourism authorities. © 2014 Elsevier Ltd. All rights reserved. 1. Introduction It has been argued that human-induced higher concentrations of greenhouse gas emissions will increase the planet's average temperature through processes of re-radiation (IPCC, 2001). This global warming has a direct impact on weather conditions and indirectly affects natural and urban systems. In turn this has po- tential implications for production and consumption patterns. As stated by Stern (2007), if action is not taken, the overall costs of climate change (CC) may be equivalent to losing at least 5% of the global gross domestic product each year. 2 Despite the difficulties of making an economic assessment of CC impacts at a sectorial level, numerous studies have used various socioeconomic scenarios and climatic projections to show that CC can seriously affect the tourism sector. Indeed it is thought that CC induced changes in tourism demand patterns can lead to some regions benefitting from global warming at the expense of others (Amelung, Nicholls, & Viner, 2007; Amelung & Viner, 2006; Lise & * The authors are grateful for the financial support from the CICYT Program of the Spanish Government (ECO2010-22143), under which this research work has been conducted. They are also grateful to the Balearic Islands Government and EU FEDER funds for supporting our competitive research group Economic Analysis of Tourism Impacts (AEIT). * Corresponding author. E-mail addresses: angel.bujosa@uib.es (A. Bujosa), antoni.riera@uib.es (A. Riera), cati.torres@uib.cat (C.M. Torres). 1 Tel.: þ34 971 171381. 2 The overall CC costs could increase to 20% of the global gross domestic product if a wider range of risks and impacts is considered (Stern, 2007). Contents lists available at ScienceDirect Tourism Management journal homepage: www.elsevier.com/locate/tourman http://dx.doi.org/10.1016/j.tourman.2014.09.023 0261-5177/© 2014 Elsevier Ltd. All rights reserved. Tourism Management 47 (2015) 233e239