THE SOCIAL AND EDUCATIONAL INFLUENCES OF JEJEMON TEXTING STYLE Rhine Paul C. Ibis 1 , Marita G. Sanchez 2 1 Student Researcher, 2 Faculty Researcher 2 atiram40@yahoo.com Cagayan Valley Computer and Information Technology College, Inc. Abstract JejeŵoŶ is a group of individuals expressing enormous yet simpli- fied, shortened and over-decorated words in texting, chatting and e-mailing. They consider themselves as freedom advocates in cre- ating their own personality. Sometimes, they baffle people by con- structing text messages that are informal, frustrating and confusing to an ordinary reader who uses the formal English language. A jejeŵoŶ persoŶ likes to attraĐt atteŶtioŶ froŵ readers by insert- ing letters into the words they send. He also wants to economize the space restrictions on text messaging when sharing to twitter and other social media. Others look at it as an amusing and stylish way of sending messages but a lot of educators consider it as detrimental factor in learning the English language effectively. The advent of jejemon threatened the language usage as students are already hooked on this communication modality. In fact, it is likened to the deterioration of the English language. However findings of this study showed that there is no significant relationship between jejemon texting style aŶd the studeŶts general performance in English. Results suggest- ed that the student-respondents were flexible enough in using the jejemon texting style as their general academic performance in English was not affected. On the other hand, the results further suggest an emerging trend and relationship if measures are not to be done. Keywords: Jejemon Texting Style, Social Influence, Educational In- fluence 1. Introduction HeyOuwz fHouwz! Cahn aiY Vhe uR fwwEnnn? Jejeje mwuah Hugzz! This is hoǁ a jejeŵoŶ ĐoŵŵuŶiĐates. He is a freedoŵ advocate in expressing his feelings, thoughts and beliefs. He con- siders himself as unique and stylish by producing words that only jejemon texters understand. According to GMA News TV, jejemon is defined by Urban Dictionary as one who has managed to subvert the English language to the point of incomprehensibility and online lynch squads: simplified, shortened and over-decorated words in texting, chatting and e-mailing. They amuse themselves in their own unique