Playing to Win: motivation for teaching and learning in today’s gaming culture Matthew Bates, David Brown, James Lewis, Wayne Cranton Team of Computing & Technology Nottingham Trent University, UK. Matthew Bates Research student investigating design and modification tools within children’s educational technology and the potential of such tools to encourage knowledge distribution within today’s social gaming culture. David Brown [Brief biography] James Lewis [Brief biography] Wayne Cranton [Brief biography] Address for correspondence: Matthew Bates Team of Computing & Technology Nottingham Trent University Clifton Campus Nottingham NG11 8NS, UK. Email: matthew.bates@ntu.ac.uk