e-Review of Tourism Research (eRTR), Vol. 9, No. 5, 2011 http://ertr.tamu.edu 190 Haywantee Ramkissoon Monash University Muzaffer Uysal Virginia Polytechnic Institute and State University Keith Brown Cape Breton University A cross-cultural comparison of tourists’ cultural behavioural intentions This study attempts to address the deficiency of cross-cultural research in cultural tourism consumption. Drawing data from tourists visiting selected cultural sites in the island of Mauritius, it investigates the cross-cultural behavioural intentions (revisit intentions, willingness to recommend) on a sample of 541 tourists across different nationality groups. Using multinomial logistic regression, significant differences were observed across the respondents’ behavioural intentions, perceived authenticity, information search behaviour and destination image. The empirical results indicated that the significant cultural differences observed would have a range of implications for destination planners, marketers and managers. In conclusion, the need for further cross-cultural behaviour research in a cultural tourism context was advocated. Key words: cross-cultural, behavioural intentions, cultural tourism, Mauritius Haywantee Ramkissoon Tourism Research Unit, Department of Management Faculty of Business and Economics Monash University PO Box 1071 Narre Warren, VIC 3805 Australia Phone: [61] 3 9904 7252 Email: Haywantee.Ramkissoon@monash.edu Muzaffer Uysal Department of Hospitality and Tourism Management Pamplin College of Business Virginia Polytechnic Institute and State University 362, Wallace Hall (0429) Blacksburg, Virginia 24061 USA Phone: [001] (540) 231 5515 Email: samil@vt.edu Keith Brown Assocaite Professor of Marketing Cape Breton University PO Box 5300, 1250 Grand Lake Road, Sydney, NS