This article first appeared as the first part of the Cover feature – a study of Shak Rukh Khan’s business empire. The second feature in this was an in-depth interview of the author on his leadership and communication strategies – by the same authors. The links to the two articles are: http://businesstoday.intoday.in/story/srk-inc./1/5200.html And http://businesstoday.intoday.in/story/i-still-havent-sold-my-soul/1/5203.html SRK INC: What makes Shah Rukh Khan India’s most entrepreneurially successful film star – a study of his verbal and non-verbal communication & leadership strategy Dhiman Chaopadhyay & Anusha Subramanian December 31, 2009: Time: Close to the witching hour. Location: A party hotspot in Gurgaon on New Delhi's outskirts to which a city-based gutkha baron has invited hundreds of celebrities and wannabes to usher in the New Year. A string of performers- from singer Shankar Mahadevan to starlets such as Minissha Lamba-strut their stuff. Suddenly, out of nowhere emerges an eminently recognisable bundle of nervous energy-a certain Shah Rukh Khan. He jokes, shakes a leg and does a