CASIRJ Volume 5 Issue 5 [Year - 2014] ISSN 2319 – 9202 International Research Journal of Commerce Arts and Science http://www.casirj.com Page 91 PERCEIVED VALUE OF SHAMPOO AMONG COLLEGE STUDENTS IN TIRUCHIRAPPALLI DISTRICT Dr V.P.T.DHEVIKA Dr O.T.V.Latasri UG-Head PG-Head vptdhevika2005@gmail.com stn1964@yahoo.com Department of Commerce Centre for Research Srimad Andavan Arts & Science College No.7 Nelson Road, T.V.Koil ,Tiruchirappalli-620005 Tamilnadu India Abstract Value is the benefit that a customer gets from the product. Since there are too many products and brands that satisfy the needs of customers, the preferences among these alternatives can be determined according to its benefits. In other words, a product should provide additional benefits named as value. Successful companies of today consider value as the strategic concept and manage it with its functional benefit. Therefore, value management includes, finding the value for customers, providing it, and communicating the value as branding strategy. Customer value is the difference between customer‟s perceived benefits and customer‟s perceived sacrifices. The key dimensions of customer‟s value are defined in terms of „get‟ (benefits) and „give‟ (sacrifices) components or in other words, what is received and what is given. Perceived benefits taken for the study are Quality Value, Emotional Value, Epistemic Value, Social Value and Conditional Value. Perceived sacrifices includes are Monetary Cost, Time and Effort Cost and Health Risk Cost.