www.IndianJournals.com Members Copy, Not for Commercial Sale Downloaded From IP - 117.211.83.19 on dated 5-Jan-2015 ZENITH International Journal of Multidisciplinary Research _______________ISSN 2231-5780 Vol.3 (1), January (2013) Online available at zenithresearch.org.in 45 BUSINESS PROCESS RE-ENGINEERING IN MANUFACTURING AND SERVICE INDUSTRIES-SOME PERSPECTIVES DR.CH. VENKATAIAH*; SRILALITHA SAGI** * Associate Professor GITAM School of International Business, GITAM University, Visakhapatnam, Andhra Pradesh, India-530045 ** Assistant Professor GITAM School of International Business, GITAM University, Visakhapatnam, Andhra Pradesh, India-530045 ____________________________________________________________________________________ ABSTRACT In today‘s ever changing world, the only thing that doesn‘t change is ―change‖ itself. In a world of competition driven by the three C‘s: Customer, Competition and Change, companies are looking out for new solutions for their business problems. Recently, some of more successful business corporations in the world seem to have hit upon incredible solution: Business Process Reengineering (BPR). The reason behind so many success stories of Organizations like Wal- Mart and Taco Bell‘s sales is the same concept of BPR. Reengineering is the fundamental rethinking and radical redesign of process of business for remarkable improvements in critical, contemporary measures of performance such as Cost, Quality, Service and Speed to meet Customer‘s requirement. The purpose of this paper is to clear out the confusion on BPR by reviewing various literatures of different authors. It also discusses co-existence of BPR with TQM, Organizational Process Understanding, Reengineering challenge and redesign of Organization. KEY WORDS: Business Process Reengineering, TQM, Redesign ____________________________________________________________________________ INTRODUCTION Business Process Reengineering helps the organizations to go back to the roots and reexamine the organization‘s very roots. This concept is not for the companies looking for 10% improvement rather for the companies who need double the fold increase. The most important word of BPR is the ―process‖, it focuses on processes not on tasks, jobs or people. Objective is to realign the strategic and value added processes which transcend organizational boundaries. According to Mayer and Richard‘s ―Delivering Results: Evolving BPR from art to engineering‖, a Business process is a series of steps designed to produce a product or service‖. Every Organization need to have ―process maps‖ like they have Organization charts. It helps in providing a clear idea on where do we stand now and where to go, which becomes a crucial link for better understanding and significantly improve your business. After identifying the process