Anthropological Journal of European Cultures Volume 20(1), 2011: 10–28 © Berghahn Journals doi: 10.3167/ajec.2011.200102 ISSN 1755-2923 (Print) Parting the ‘Wine Lake’ The Revival of the Bulgarian Wine Industry in the Age of CAP Reform YUSON JUNG ABSTRACT Europe has been suffering from an overproduction of wine and declining wine consumption, which has compelled the EU commission to handle unsold and unconsumed wine in Europe. This article explores the implications of the recent wine reform (part of CAP reform) of the European Union from the perspectives of the Bulgarian wine producers. Bul- garia is one of the newest members of the EU and its wine industry has traditionally been oriented towards the export sector, making it susceptible to agricultural and trade poli- cies in national, international and supranational levels. How will the Bulgarian wine industry benefit from and/or suf- fer from the agricultural policies of the EU to which it now subjects itself as a member state? What are the limits of the discourse of multifunctional agriculture in the EU for these marginal wine producers? The efficacy of the CAP reform will depend on attending to the diverse historical and po- litical legacies of the member states without sacrificing the more marginalised communities. KEYWORDS agricultural policy, Bulgaria, State and European Union, transnational governmentality, wine reform A Murky Tale On a cloudy late fall morning in 2008, Yana and Kiril handed me the morn- ing paper as soon as I got in their car to drive to the winery from the provin- cial town of Belogradchik in northwestern Bulgaria. 1 We commuted daily to the winery, 12 km away from the town. The newspaper contained an article and picture about a fraud case of the EU-supported new vineyard projects in Bulgaria. 2 The accompanying picture showed a vast piece of land planted