Sport und Gesellschaft – Sport and Society  Jahrgang 5 (2008), Heft 2, S. 153-177 © Lucius & Lucius Verlag Stuttgart Josef Fahlén, Cecilia Stenling and Ludvig Vestin Money talks – A qualitative analysis of the organizational change connected with the corporation formation of a voluntary sport club Money talks – Eine qualitative Analyse des organisationalen Wandels und der Korporationsbildung in einem freiwilligen Sportverein Summary The purpose of this study was to illustrate and analyze the organizational change the Swedish voluntary sports club IF Björklöven went through in connection with the corporation formation of its representative team. The study was made with institu- tional theory as a theoretical frame of reference. Particularly important for the shap- ing of the study was a theoretical model by Greenwood and Hinings (1996). The data was collected using semi-structured interviews with seven respondents representing different parts of the organization. The results show that the change process was driven and enabled for the most part by the offer of SEK 22.5 million from an exter- nal financier. The restructuring has brought about a change in the way Björklöven thinks about the outcome, purpose, structure and goals of the organization, now that the organization is moving towards a more market-oriented way of organizing. Zusammenfassung Der Artikel analysiert den Organisationswandel und die Korporationsbildung im schwedischen Sportvereins IF Bjoerkloeven. Den theoretischen Rahmen bildet das Modell von Greenwood und Hinings (1996). Die Datenerhebung basiert auf halb- struktuierten Interviews mit sieben Vereinsvertretern in unterschiedlichen Funktions- rollen. Die Ergebnisse zeigen, dass der Vereinswandel vor allem durch das 22,5- Millionen-Angebot eines Investors angeregt wurde. Die Restrukturierung und die verstärkte Marktorientierung haben den Verein veranlasst, seine Struktur und die Vereinsziele zu überdenken. 1 Introduction The ice hockey club IF Björklöven has been close to bankruptcy on several occasions. After the 2002/2003 season the club had acquired debts amounting to nearly SEK 9 million, mainly due to its failed efforts to take its representative team from the sec-