Copyright © WU Copies may not be made without permission. Lenovo-IBM: Bridging Cultures, Languages, and Time Zones Becoming a Global Player (C) Reference Number 0006/2012 This case was written by Günter K. Stahl (Professor of International Business, WU Vienna and INSEAD)and Andras Lengyel (Doctoral Candidate at the Institute for International Business, WU Vienna)