Reacon Paper 3 Kindly read and write a reacon paper. The paper must be at least 500 words. This will be equivalent to two pages of text wrien on a short bond paper either Times New Roman (12 pts) or Arial (11 pts). You are to write the reacon paper focusing on the following:  How did you feel about what you read?  What do you agree or disagree with?  Can you idenfy with the situaon? How Jollibee beat McDonald's in the Philippines by Cathy Rose A. Garcia, ABS-CBNnews.com Posted at 02/11/2013 12:38 PM | Updated as of 02/11/2013 6:22 PM MANILA, Philippines - With over 2,000 branches around the country, there is bound to be a Jollibee anywhere you go in the Philippines. Jollibee's connued success in the Philippines and the company's aggressive expansion overseas is making internaonal headlines. Jollibee's Filipino-Chinese founder Tony Tan Cakong is now on the cover of Forbes Asia's February issue. Tan talked to Forbes Asia about how he started his business with an ice cream parlor and how his restaurant with a bumble bee mascot managed to beat American fasood giant McDonald's in the Philippines. Aſter opening the ice cream parlors in 1978, Tan said he decided to shiſt from ice cream to hamburgers when he saw customers wanted sandwiches. However, the entry of McDonald's in the Philippines in 1981 was a cause of concern for the fledgling fasood chain. Tan recalled how they went to the US to study McDonald's operaons, and studied how Jollibee compared to the American fasood chain. "We found that they excelled over us in all aspects – except product taste... It suited Americans but not really Filipinos. Our (food) tends to be sweeter, more spices, more salty. We were lucky as it was not easy for them to change their product because of their global image," Tan told Forbes Asia. Jollibee worked hard to compete with McDonald's, from adversing to stores to service. And their hard work paid off. "We were surprised customers ranked us higher in courtesy and service style. Maybe they felt we were warmer? And then they liked our markeng, promoon and adversing beer. And then customers kept just coming back," he said. One advantage Jollibee had was offering hamburgers and other fasood with a disnct Filipino flavor. For instance, Jolly Spaghe has a sweet meat sauce with hotdog slices.