International Journal of Analytical, Experimental and Finite Element Analysis (IJAEFEA), Issue. 3, Vol. 1, July 2014
© 2014 RAME IJAEFEA 23
Research Association of Masters of Engineering www.rame.org.in
Saipad B.B.P.J.Sahu
1
enggsaipad@gmail.com
Swarup Kumar Nayak
2
Sibakanta Sahu
3
Gandhi Institute For
Technological
Advancement/Mechanical
Engineering Department,
Bhubaneswar, India
“Improving Quality with
reducing cost” an approach by
applying TQM and Outsourcing
with their combined impact on
automobile OEMs
Abstract — The OEMs have to react quickly on trends to fulfill the customer demands and
be technically innovative as the customer taste changes frequently, also the gap between
demand and supply require minimum. The Original equipment manufacturers (OEMs)
are facing fundamental changes as it is utmost important and primary objective of the
manufacturing industries to provide high quality and less cost products to the customers
for creating the market leadership. The importance of the quality of products in the
automotive industry has changed to being exclusively dependent on the demand and sense
of the customer. These innovations and intensity of their implication lead to a high cost
pressure for the OEMs again. Therefore, the OEMs need to work together with their
suppliers. Production strategies like TQM and outsourcing are known as the key to
success. Although cost and quality management themselves are quite well-investigated in
literature, and the use of both TQM and outsourcing are widely implemented in the
OEMs’ strategies to improve quality and reduce costs, studies about the combination of
TQM, outsourcing and subcontracting and their impact on quality and costs cannot be
limited. The wide spread opinion of managers is that quality and costs cannot support
each other but the use of TQM and Outsourcing are widely implemented in the OEMs’
strategies to improve quality and reduce costs. We wanted to find out how they are
related to each other to fulfill the given goals.
Index Terms— Quality, and Quality Management; Costs, and Cost Management;
Outsourcing, Total Quality Management (TQM), and TQM in Automotive/
Automobile Industry.
I. INTRODUCTION
Automobile OEMs outsource many parts of their
manufacturing to gain cost and quality improvements.
Moreover, the automotive industry, which we wanted to
analyze, faces an outstanding tough competition.
Nowadays, consumers expect lowest possible costs and
highest possible quality at the same time. Today, this is the
main challenge for automobile manufacturers. (Fawcett et
al., 2000)
We chose the concepts of outsourcing and total quality
management for three main reasons:
First of all both are especially important in the
automotive industry. TQM was first used a large
dimension in the automotive industry and the
outsourced value creation amount to 70% (Kleinhans
& Dannenberg, 2002).
The relation and interaction between these concepts is
not well researched in literature, which gives us the
possibility to find new approaches.
The basics of these two concepts are very different.
Outsourcing or Subcontracting is not only part of a
company strategy; it is also the well defined action of
outsourcing or Subcontracting processes to suppliers,
while TQM is more or less a management philosophy
concerning several issues inside the company.
The implementation of these two concepts should cut
costs and improve quality. We wanted to find out if and
how there is an interaction between outsourcing or
subcontracting and TQM concerning the OEM’s cost and
quality. Do they support each other or are they not
compatible? Is there a connection at all? We wanted to
analyze these problems with help of articles and data
concerning the automotive industry and try to find the
connection between TQM and outsourcing and their impact
on costs and quality.
II. THEORY
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