Cyber victimization and adolescent self-esteem:
The role of communication with parents
Yalçın Özdemir
Faculty of Education, Department of Counseling and Guidance, Adnan Menderes University, Aydın, Turkey
Internet use has increased rapidly in recent years, and has inevitably led to some negative outcomes, notably
cyber bullying and cyber victimization. The purpose of this study was to examine the effects of cyber victimi-
zation and parent–adolescent communication on self-esteem, and the moderating role of parent–adolescent
communication in the relationship between cyber victimization and self-esteem among Turkish adolescents. The
participants were 337 adolescents with a mean age of 16.37, (SD = 0.89). The results of hierarchical regression
analysis reveal that self-esteem was predicted negatively by cyber victimization, but positively by mother–
adolescent communication. Results also indicate the moderating roles of parent–adolescent communication in
the links between cyber victimization and self-esteem. The findings indicate a need to consider the parent–
adolescent relationship while working with victimized youth, and the implications for research and practice are
discussed.
Key words: cyber victimization, parent–adolescent communication, self-esteem.
Introduction
Internet use has grown rapidly in recent years. The continu-
ous development of electronic communication technologies
facilitates effective, low-cost communication; however, it
has also brought a number of negative consequences,
notably cyber bullying and cyber victimization. This new
type of media can be used by adolescents to abuse, threaten
and bully their peers, and it has been observed that risky
online behaviours are common among adolescents (Ybarra,
Mitchell, Finkelhor & Wolak, 2007), and as many as one
third of adolescents become victims of cyber bullying
during online activities (Lenhart, 2007). Thus, a large
number of adolescents have become victims of cyber
bullies (Arıcak, 2009; Dilmaç, 2009; Kiriakidis & Kavoura,
2010; Kowalski & Limber, 2007; Tokunaga, 2010;
Vandebosch & Van Cleemput, 2009; World Health
Organization, 2012). This inappropriate use of media inevi-
tably creates negative effects on the psychological, emo-
tional or social state of youth (Gradinger, Strohmeier,
Schiller, Stefanek & Spiel, 2012; Juvonen & Gross, 2008;
McLoughlin, Meyricke & Burgess, 2009; Mitchell, Ybarra
& Finkelhor, 2007; Patchin & Hinduja, 2006; Perren,
Dooley, Shaw & Cross, 2010). Because of the salience of
this problem, it is important to understand factors that could
reduce or mitigate the effects of peer-victimization. In order
to limit further potential damage, it is necessary to gain a
better understanding of both the effects of cyber bullying on
the mental health of victims and the factors that mitigate
these effects.
Traditional bullying has been defined as aggressive acts
carried out against an undefended person in order to cause
intentional and repeated harm (Olweus, 1993). According
to Olweus (2012), cyber bullying or cyber victimization is
similar to, and often associated with, traditional bullying;
those who suffer one type are also likely to be victims of the
other. Cyber bullying has been defined as ‘an aggressive,
intentional act carried out by a group or individual, using
electronic forms of contact, repeatedly and over time
against a victim who cannot easily defend him or herself’
(Smith et al., 2008, p. 376). Other definitions emphasize the
persistent sending of electronic messages with the intention
to harm others (Kowalski, Limber & Agatston, 2008). Con-
sistent with this, cyber victimization has been considered as
consisting of the following aspects: receiving threatening
messages and forwarded emails or text messages without
permission, the posting of pictures which are intended to
cause embarrassment and the spread of unfounded claims
in cyberspace about individuals (Lenhart, 2007).
Cyber bullying is a worldwide problem, and affects both
the cyber bully and the victim. Existing empirical studies
have examined the prevalence of cyber bullying and vic-
timization among students in elementary, middle, high
school levels and colleges (Arslan, Savas ¸er, Hallett &
Balcı, 2012; Campbell, 2005; Juvonen & Gross, 2008;
Kowalski & Limber, 2007). In an examination of cyber
bullying behaviours and cyber victimization among Turkish
Correspondence: Yalçın Özdemir, Faculty of Education, Depart-
ment of Counseling and Guidance, Adnan Menderes University,
Merkez Kampüs Aytepe, 09010 Aydın, Turkey. Email:
yalcin.ozdemir@adu.edu.tr
Received 22 April 2013; revision 18 November 2013; accepted 18
November 2013. Asian Journal of Social Psychology
© 2014 Wiley Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association
Asian Journal of Social Psychology (2014), 17, 255–263 DOI: 10.1111/ajsp.12070