Gender Representation in Philippine Television Advertisements Michael Prieler 1 Dave Centeno 2 FINAL DRAFT Sex Roles does not allow authors to archive publisher’s PDF version Publisher’s PDF version: http://link.springer.com/article/10.1007%2Fs11199-013-0301-4 Reference: Prieler, M., & Centeno, D. (2013). Gender representation in Philippine television advertisements. Sex Roles, 69(5): 276-288 (SSCI). 1 M. Prieler School of Communication Hallym University, Dasan Hall #507, Hallym University Road 1, Chuncheon, 200-702 South Korea, Phone: +82-33-248-1938, Mobile Phone: +82-10-3755-1612, Fax: +82-33-256-3424, E-Mail: prieler@hallym.ac.kr, Alternative E-Mail: prieler@gmail.com 2 D. Centeno Cesar E.A. Virata School of Business University of the Philippines, Diliman, Quezon City, Metro Manila, Philippines E-Mail: dave.centeno@up.edu.ph