TRUNOJOYO JOURNAL OF ECONOMICS 2014 Program Studi Ekonomi Pembangunan Fakutas Ekonomi Universitas Trunojoyo Madura ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI JANGKAUAN PASAR BAGI PRODUSEN (STUDI INDUSTRI KERAJINAN BATIK DI KECAMATAN PROPPO KABUPATEN PAMEKASAN) YUFITA LISTIANA KURNIYATI INDAHSARI TRIPITONO ADI PRABOWO Program Studi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Trunojoyo Madura ABSTRACT Yufita Listiana, The Analysis of Factors That Influence the Decision of Market Range for Producer (Study of Batik Industry at Proppo, Pamekasan regency). Under the guidance of Dr. Kurniyati Indahsari, M.Si and Tripitono Adi Prabowo, S.E., ME. This research aim is to analyze market range factors that influence the decision of market range for producer of batik industry at Proppo, Pamekasan regency. This research used primary data from structured interview to ward 85 respondents who are the owners of batik industry at Proppo, Pamekasan regency. Binary logistic regression model analysis is used to understand that differentiate between industry which has national and international market range and those who has domestic market range. This research shows that the market range of batik industry at Pamekasan regency is not reach international market yet, however in the fact that the condition of market range is still domestic oriented, that is area of Indonesia. The result of binary logistic regression model analysis shows that there are five variables that influence significantly to the national and international market range, those are work training variable, technology, legal entity status, financial capital and promotion activity. Whereas, labor variable, network of raw material supplier, industrial lifetime and entrepreneur education do not give the influence to the national and international market range. Keywords: Batik Centre, Batik Industry, and Market Range.