1 De/contextualizing information: The digitization of video editing practices at the BBC Short Title: De/contextualizing information Published in The information Society, 03/2015; 31(2). Special Issue: "Regimes of Information and the Paradox of Embeddedness" DOI: 10.1080/01972243.2015.998102 Attila Marton (corresponding author) Department of IT Management Copenhagen Business School am.itm@cbs.dk Jose-Carlos Mariategui Department of Management London School of Economics and Political Science j.mariategui@lse.ac.uk Abstract The pervasive diffusion of digital media has introduced profound changes to social practices challenging established notions of embeddedness and context. Based on our case study on the BBC’s Digital Media Initiative (DMI), we further explore these changes in the domain of video craft editing for television broadcast brought about by the digitization of the video production process. As craft editing is mediated by digital images, its contextual embeddedness is transformed by context-independent standards of computation and metadata resulting in the erosion of the contextual boundaries of the practice. Given our findings, we argue that, in the digital domain, the embeddedness of practices needs to be reconsidered in favour of concepts that account for the peculiarities of digitality and its unprecedented degree of context- autonomy. Keywords: digital video, practices, information, media semiotics, context, embeddedness