European Journal of Cultural Studies 1–15 © The Author(s) 2015 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1367549415572321 ecs.sagepub.com EUROPEAN JOURNAL OF Cuéntame cómo pasó/Tell me how it was: Narratives of memory and television drama in contemporary Spain Abigail Loxham The University of Queensland, Australia Abstract This article examines the role of audio-visual media in the negotiation and representation of cultural memory in contemporary Spain. The political silencing of one version of history during the Francoist dictatorship and the Transition to democracy sees the country battling with over 70 years of ideological manipulation of history and silencing of personal recollections. This article looks at the way in which the media are playing a significant role in sustaining, renegotiating and remediating memory in the light of the silence that precedes it. It argues that testimony, television and other popular media forms deserve sustained critical attention with regard to the creation of memory in Spain and should not be dismissed as simply vehicles for nostalgia or as spurious recreation of a brutal past but that, in line with work on the dynamics of cultural memory, should be seriously considered as part of attempts to redress the legacy of silence and mobilise a discourse of memory. Keywords Cuéntame cómo pasó, cultural memory, Internet, Spain, television, testimony Pedro Almodóvar is a filmmaker best known for melodrama, kitsch and outrageous representations of previously taboo subjects. A persistently subversive voice in the cul- tural life of Spain in the immediate post-Franco period, in recent years his name has Corresponding author: Abigail Loxham, Centre for Critical and Cultural Studies, The University of Queensland, Brisbane, St Lucia, QLD 4072, Australia. Email: a.loxham@uq.edu.au 572321ECS 0 0 10.1177/1367549415572321European Journal of Cultural StudiesLoxham research-article 2015 Article at UQ Library on March 31, 2015 ecs.sagepub.com Downloaded from