Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence Catherine Prentice a, ⁎, June Cotte b,1 Department of Marketing, Tourism and Social Impact, Faculty of Business & Law, Swinburne University of Technology, Hawthorn, 3122, Australia Ivey Business School, Western University, Canada abstract article info Article history: Received 1 March 2015 Received in revised form 1 March 2015 Accepted 1 March 2015 Available online xxxx Keywords: Compulsive consumption Gambling Drinking Smoking Marketing Social marketing This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling, drinking and smoking be- haviors. In particular, the papers in this issue are categorized on the basis of marketing mix into promotion, place, people, peer-culture, psychological and policy effects. A mix of methods including qualitative, quantitative and meta-analysis appears in this issue with a diversified sampling cohort. Highlights of each paper are summarized in this editorial. © 2015 Elsevier Inc. All rights reserved. 1. Introduction Compulsive consumption, characterized as a means of alleviating negative feelings of stress and anxiety, is an abnormal form of spending/consuming in which the afflicted consumer has an overpowering, uncontrollable, chronic, and repetitive urge to spend and consume (Bridges & Florsheim, 2008; Fullerton & Punj, 2004; Manolis & Roberts, 2008; O'Guinn & Faber, 1989; Workman & Paper, 2010). As opposed to impulsive buying, where a consumer makes an unplanned purchase (usually of a relatively inexpensive nature), com- pulsive consumption typically leads to severe negative consequences, particularly serious financial debt, and at the extreme point where the process of spending and consuming becomes addictive, severely disrupts the consumer's daily life. In the academic community, researchers discuss compulsive consumption-related typologies and etiology from biological, psycho- logical, or sociological perspectives. Prior researchers have directed attention to the role of marketing in compulsive consumption. Marketing is commonly viewed as a process of facilitating consumer purchasing; it may also stimulate excessive consumption. To advance theory and knowledge concerning how business strategies and compul- sive consumption may be related, particularly for the behaviors of gambling (G), alcohol drinking (D), or smoking (S), this issue aims to examine the role of marketing in GDS consumption and likely conse- quences. The papers we've chosen to feature in the issue cover very wide ground, from experimental work on individual response to mar- keting promotion and servicescape, the environmental factors on GDS consumption, the influence of friendship and social communities, to an historical, class-based analysis in the working classes of the last century. The following section summarizes the highlights of this issue. 2. Promotion effects Researchers in various fields explore both individual and social influ- ences on gambling, drinking, or smoking behaviors, using a myriad of methodological approaches to the problem. The examination of these behaviors in this special issue is no different. From the marketing per- spective, several authors analyze the influence of marketing promotions on GDS consumption and behaviors. In the case of gambling consumption, Orazi and colleagues investi- gate the impact of the nature and framing of gambling consequences in responsible gambling advertisements. Their research finds that social consequences depicted in the advertising message are construed at a higher level, and are more effective than material consequences in re- ducing positive attitudes towards gambling and intentions to gamble. Journal of Business Research xxx (2015) xxx–xxx ⁎ Corresponding author. Tel.: +61 406627622. E-mail addresses: cathyjournalarticles@gmail.com (C. Prentice), jcotte@ivey.uwo.ca (J. Cotte). 1 Tel.: +519 661 3224. JBR-08338; No of Pages 4 http://dx.doi.org/10.1016/j.jbusres.2015.03.001 0148-2963/© 2015 Elsevier Inc. All rights reserved. Contents lists available at ScienceDirect Journal of Business Research Please cite this article as: Prentice, C., & Cotte, J., Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence, Journal of Business Research (2015), http://dx.doi.org/10.1016/j.jbusres.2015.03.001