1 Development of Innovative structural solid packaging design for special occasion products in Arabic Area Noha A. Mohamed Assistant professor in Printing, Publishing and Packaging dpt., Faculty of Applied Arts, Helwan University,5 Ahmed Zwail st., Giza, Egypt E;mail of the Author : nohmoh@yahoo.com Keywords: structural design, Packaging, Identity, special occasion, Arab packaging, innovation Abstract Structural packaging design is considered one of the important factors that affect product identity and position in the market. Special occasion gift package has great role in delivering the message that the buyer needs to say to the gift receiver. In Arabian area there are many gift products for various events related to Arabic traditions, habits as well as religious occasions. Neglecting the structural packaging design in such products weakens the product position in national and international market. This also affects the impression the product gets from the customers negatively and therefore affecting the product identity. This paper studies the role of the innovative solid packages through its structural design in proper message delivery and in emphasizing product identity that motivates the purchasing decision on the national and international customer level. The Paper also discovers new attracting sides structural packaging design performs on consumers for the gift and special occasion product and the producing country. This paper also includes analytical study of foreign and Arabic packages and shows how this help in setting designers guidelines to inspire new innovative structural packaging design expressing the oriental Arabic identity.