IRACST – International Journal of Commerce, Business and Management (IJCBM), ISSN: 2319–2828 Vol. 4, No.1, February 2015 988 A STUDY ON ONLINE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO COIMBATORE CITY Dr.S.Saravanan Professor and Head Department of Commerce with Information Technology Dr.N.G.P.Arts and Science College, Coimbatore. drsaravanan1977@gmail.com Contact Number: 9942045221 K.Brindha Devi Final M.Com CA Dr.N.G.P.Arts and Science College, Coimbatore Abstract Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The English entrepreneur Michael Aldrich invented online shopping in 1979. The study focuses on online shoppers’ preferences and problems on various online shopping marketers. Questionnaire was used to collect the primary data. The study area is restricted only in Coimbatore City with a sample size of 150 respondents. Key Words: Online shopping, Coimbatore online shoppers, E- marketing, Internet Shopping Introduction Anything that customer’s purchases affects environment by means of delivery, whether they have the product shipped at home or drive to a brick and mortar store (supermarket). In earlier days people used to go to different shops before purchasing as they didn't have a great deal of easy access to information on products. Due to the development of World Wide Web it has now become easy to access the products available worldwide without wasting time, money and other resources apart from helping environment. Centre for Energy and Climate Solutions suggests that we can protect land and save energy by shopping online. Online Shopping Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer's mobile optimized online site or app. English entrepreneur Michael Aldrich invented online shopping in 1979. His system connected a modified domestic TV to a real-time transaction processing computer via a domestic telephone line. n March 1980 he went on to