Bulletin of the Transilvania University of Braşov Series V: Economic Sciences  Vol. 7 (56) No. 2 - 2014 THE IMPORTANCE OF CREATIVITY IN EDUCATION Titus SUCIU 1 Abstract: This paper submits, in its first part, some considerations on the creativity-brain-learning triad and defines the creative person, creative teacher and creative student. The North Axis principles, as a means to stimulate creativity, yield the content thereof. As follows, the author explains the stock-market-related simulation, as a didactic modality to initiate the students in the secrets of the investment in the stock exchange. The conclusions highlight the importance of practical activities for the economy of education. Key words: creativity, education, brainstorming, north axis, simulation. 1 Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov. 1. Introduction Creativity implies more than simply involving imagination or fancy. It signifies and brings along novel, original and valuable outcomes for the individual or society. While the imaginative person is a dreamer, the creative person moves the world forward. To this effect, (s)he needs to have a powerful background of information and education, a powerful basis of differentiated assessment systems, whereby the production of values should be possible and assessable. The preoccupation for creativity is based on brainstorming, synectics, Philips 6-6. The interest in creativity has extended over industry, business, education, research, science. Creativity benefits from extensive extra- psychological supports: reconsideration of Occidental cultures, of relaxation, medication techniques; recourse to archaic thinking with its dominant features, related to myth, archetype, image, lateral thinking; preoccupation for language and unconventional communication, based on analogy, metaphor, synecdoche. In recent times, a new science emerged, neuropedagogy, which emphasizes the asymmetry and complementariness of the cerebral hemispheres, the bioelectrical rhythms of the brain, the synaptic mediators, the lateralization dominance. The information are not equally managed by the two hemispheres: the left one is mostly verbal, logic, serial, sequential, semantic, it quenches the orientation reflex, it has two truth values and it operates in digital code; the right one is spatial, it deals with itineraries, locations, human figure and expression, being affective, it operates in analogical code, it is synthetic, it makes remote associations and thinks most times laterally, divergently, metaphorically. Albeit rehabilitated by neurologists, the right hemisphere and its reserves remain the great promise and challenge to fundamentally change the perspectives for