1 Ben-Ze’ev, A & Krebs, A. (2014). “Do only dead fish swim with the stream? The role of intuition, emotion and deliberation in love and work.” In In Fröse, M. W., Kaudela-Baum, S., and Dievernich, E. P. F. (Eds.), Emotionen und Intuitionen in Führung und Management – Eine Aufsatzsammlung. Springer Gabler Verlag. Do Only Dead Fish Swim With The stream? The Role of Intuition, Emotion and Deliberation in Love and Work Aaron Ben-Ze'ev Angelika Krebs “Only dead fish swim with the stream.” Malcolm Muggeridge The conflict between intuitive insight and deliberate thinking has been acknowledged in both philosophy and popular culture. Thus, Blaise Pascal argued that “The heart has its reasons which reason does not understand.” The title of one of Connie Francis’ songs is “My heart has a mind of its own.” More recently, Daniel Kahneman has suggested differentiating between two systems of thinking: a fast intuitive system and a slow intellectual system. And Gerd Gigerenzer explains why our intuitive gut feelings are so often right. 1 In the first part of the paper, we discuss the nature of intuition and deliberation. We discern three major cognitive systems: emotional intuition, deliberate thinking, and intuitive reasoning. We argue that although deliberate thinking generally possesses a greater cognitive validity than emotional intuition, there is yet another intuitive system, which may be termed "intuitive reasoning," whose validity is generally, but not always, higher than that of the deliberate system. We show that this threefold classification of intuitive and deliberate systems is of great explanatory value in the moral realm as well. In the second part of the paper, we apply the above distinctions to the romantic realm. A major example we discuss is the common (yet little-studied) phenomenon of romantic drifting, which combines elements from both deliberation and intuition. The final part of the paper addresses the role of intuition and drifting in management and leadership. I. Intuition and deliberation "And in that moment, everything I knew to be true about myself up until then was gone. I was acting like another woman, yet I was more myself than ever before." Francesca, in Robert James Waller, The Bridges of Madison County Two basic kinds of cognition may be distinguished: deliberation and intuition. Deliberate thinking occurs, for example, when we analyze a few job offers and finally decide to take one of them. An example of an intuitive insight is love at first sight. Deliberation is often intellectual. We argue for the existence of a higher kind of intuition, which we call "intuitive reasoning" and which is present in expert knowledge. Emotions are basically intuitive. Hence there is a long tradition criticizing the lack of rationality and functionality in emotions. In this tradition, which pervades much of current culture, emotions are regarded as impediments to rational thinking and hence as obstacles to normal functioning. Accordingly, emotions are considered to be irrational in two senses: (a) a descriptive sense, in light of which emotions are not the product of intellectual thinking, and (b) a normative sense, in light of which emotions lead to distorted conclusions. We agree with the descriptive claim that emotions are not the product of intellectual thinking; however, we believe that this does not imply any negative normative claim. On