Book Reviews
Puccio, Gerard J., Murdock, Mary C. and Mance, Marie (2007) Creative Leadership, Skills That
Drive Change, Sage Publications, London. 307 pp, Paperback: ISBN-10: 1-4129-1380-2.
Puccio, Murdock and Mance have written a
book on creative leadership that is rooted in,
and builds upon a long and impressive tra-
dition in creativity, and more specifically in
creative problem solving, at the International
Center for Studies in Creativity at Buffalo
State College. This tradition, which started
with the work of Osborn, is characterized
by the conviction that creativity is more
than a personal trait. Creativity may be
stimulated by developing the right skills, by
working through an effective process, and by
creating an environment that is conducive to
creative thought. In this book, the authors
focus on the relationship between creativity
and leadership, which forms a basis for
change.
In the first part of the book (chapters 1–4), a
lot of models and results of previous research
are presented, to support the authors’ pro-
position that creativity is at the core of leader-
ship and that leadership effectiveness can be
enhanced by creative problem-solving skills.
Also in the first part, the main concepts are
defined and specified. Leadership, for instance,
is defined as ‘the process of positively
influencing people, contexts, and outcomes
through a deliberate creative approach that is
applied to open-ended, novel, and ambiguous
problems, both opportunities and predica-
ments’. Important also is the distinction made
between creativity and innovation. Creativity
stands for the production of original ideas that
serve some purposes, thus combining novelty
and usefulness. Innovation is more than
making a creative product, but includes also
its successful commercialization.
In chapter 2, ‘the main course on the menu’
is introduced: the so-called ‘Thinking Skills
Model’, which is a graphic model depicting
the process of creative problem solving. The
main elements of the model are:
• Three basic stages of problem solving: clari-
fication (what needs to be resolved), transfor-
mation (identify potential ideas and craft
them into workable solutions) and imple-
mentation (refine the solutions and put
together a plan for taking effective action).
• Each basic stage contains one ‘exploring’
and one ‘formulation’ step, in order to
enhance people’s effectiveness in problem
solving. This results in six formal steps of
creative problem solving.
‘Clarification’: exploring the vision and
formulating challenges.
‘Transformation’: exploring ideas and
formulating solutions.
‘Implementation’: exploring acceptance
and formulating a plan.
• A seventh, executive step, assessing the situ-
ation, which helps people to stand above the
previous six steps. This step requires meta-
cognitive thought, i.e., the ability to monitor
and control your own cognitive processes.
• All processes require a dynamic balance
between divergent thinking (a broad search
for many diverse and novel alternatives)
and convergent thinking (a focused and affir-
mative evaluation of alternatives).
The graphic representation does not contain
thinking skills, and as such, the model is, in
fact, the creative problem-solving model. It
really becomes a thinking skill model in
chapter 3, where several thinking skills are
introduced: diagnostic thinking (for assessing
the situation), visionary thinking (for exploring
the vision), strategic thinking (for formulating
challenges), ideational thinking (for exploring
ideas), evaluative thinking (for formulating
solutions), contextual thinking (for exploring
acceptance) and tactical thinking (for formulat-
ing a plan). Each of the seven thinking skills is
elaborated and illustrated.
Affective skills that support the main thinking
skills are associated with each step. By ‘affec-
tive’ the authors mean ‘the ways in which we
deal with attitudinal and emotional aspects of
learning, including feelings, appreciation,
enthusiasm, motivations, attitudes, and
values’. In the book, these affective skills are
extensively argued and explained. In this
review, I will only list them: curiosity, dreaming,
sensing gaps, playfulness, avoiding premature
closing, sensitivity to environment and tolerance
for risks.
88 CREATIVITY AND INNOVATION MANAGEMENT
Volume 17 Number 1 2008
doi:10.1111/j.1467-8691.2008.00468.x
© 2008 The Authors
Journal compilation © 2008 Blackwell Publishing