1 The raising of corporate sponsorship: a behavioural study Authors: Linda Brennan a Wayne Binney * b Erica Brady c a School of Media and Communication, RMIT University, GPO Box 2476, Melbourne, Victoria, 3001, Australia. Email: linda.brennan@rmit.edu.au Tel. +61 3 9925 2842 b Deakin Graduate School of Business, Faculty of Business and Law, 70 Elgar Rd, Burwood, Victoria.3125 Australia. Email: Wayne.Binney@deakin.edu.au Tel. +61 3 9244 5540 c Department of Marketing, Monash University Melbourne Australia * Corresponding author 1 1 This is an early version of a paper that eventually appears as: Brennan, L., Binney, W., & Brady, E. (2012). The Raising of Corporate Sponsorship: A behavioural study. Journal of Nonprofit & Public Sector Marketing, 24(3), 222-237.