International Journal of Economics, Commerce and Management United Kingdom Vol. III, Issue 5, May 2015 Licensed under Creative Common Page 773 http://ijecm.co.uk/ ISSN 2348 0386 AN ECONOMETRIC ESTIMATION OF POST HARVEST LOSSES OF KINNOW IN PAKISTAN Umar Ijaz Ahmed College of Economics and Management, Huazhong Agricultural University, Wuhan, China ahmedumarijaz@webmail.hzau.edu.cn Liu Ying College of Economics and Management, Huazhong Agricultural University, Wuhan, China liuyhzau@gmail.com Khalid Mushtaq Institute of Agricultural and Resource Economics, University of Agriculture, Faisalabad, Pakistan Muhammad Khalid Bashir Institute of Agricultural and Resource Economics, University of Agriculture, Faisalabad, Pakistan Abstract This study was conducted to quantify the post-harvest losses of Kinnow at various stages of supply chain viz. farm, wholesale market and retail levels. A pretested questionnaires was used to collect data from 120 respondents selected randomly from district Sargodha, Pakistan. SPSS was used to for the descriptive statistics and multiple regression model analysis for econometric estimation. The findings revealed that estimated post-harvest losses at farm, wholesale market and retail levels were 72%, 25% and 3% of the total post-harvest losses of Kinnow respectively. Overall post-harvest losses were estimated as 45% of the total production in study area. The econometric estimation revealed that experience, picking time and picking method had significant effect on losses at farm level whereas experience, loading method, storage place showed significant effect on losses at wholesale market level and unsold quantity and type of retailers were the significant determinants of losses at retail level. The study suggests adopting a scientific approach to minimize losses. This is the first empirical study for the estimation of major determinants of post-harvest losses at transportation and retail level as well as farm level. Keywords: Kinnow, Post-harvest losses, Transportation, Packaging, Estimation, Retail