vi ABSTRACT LISTYA AYU SARASWATI. 2011. The Construction of Beauty in U.S. Vogue Magazine Fashion Column . English Department, Faculty of Languages and Arts, State University of Jakarta. The embodiment of beauty is an imperative for women. The situation of beauty is necessary and natural because it is biological, sexual, and evolutionary in woman life. For most women being beautiful and fashionable has been contributed to the formation of identity that linked to a general focusing on self-realization. The construction of beauty is emerged on most women magazine, such as U.S Vogue magazine. U.S Vogue magazine is often considered as the bible of fashion and style since 1892 because many couturiers who worshiping the luxury, fashion, and style follow the guidance and construction given by Vogue. The fashion column leading article of U.S Vogue magazine is the main authority to construct the idea of beauty through the actor positions and typical fun persuasive language styles. Seeing at these phenomena this research aims to analyze and find out how beauty is constructed in U.S Vogue magazine through its six fashion column’s leading articles by using the Hallidayan transitivity system and Mill’s subject-object and writer-reader positionings. This research uses descriptive analytical interpretative method. The analysis focuses on three standpoints of beauty: body shape, fashion, and shoes. In constructing the body shape U.S Vogue magazine constructs its readers to be alike the supermodel through name-calling some famous names, such as Gisele, Twiggy, and Natalia to represent particular body shapes, such as skinny, tall, and athletic. U.S Vogue magazine mostly use the material process ‘use’, ‘allow’, ‘flatter’; and the mental processes ‘perfect’, ‘recognize’, ‘envy’ to affect the readers’ imagination of perfection body shape. Meanwhile the fashion constructions are minis and elegance. Those are aimed to arise more of male’s affection and sexual attraction in woman body by exploring more on sex appeals, such as legs, arms, and breasts. The high-heels represent shoes construction of Vogue because they have the ability to change radically the wearer’s posture and appearance. Heels make the leg look longer, slimming calves and ankles that can make a woman’s silhouette changes and create a seductive and sexy S-shape in taking a step. Keywords: beauty, fashion, body shape, shoes.